NEW YORK (AP) —
Google, Yahoo, eBay and Microsoft, competitors on the Web, all have the
same idea for marketing themselves this holiday season: temporarily
providing free Wi-Fi access in airports, airplanes and public places.
Google
Inc. announced Tuesday that it would provide free Wi-Fi access in 47
airports across the country, including Boston, Houston and Seattle,
through Jan. 15. The airports handle about 35 percent of U.S. air
travelers, the company said.
Travelers who connect to a wireless
"hot spot" at one of the airports will see a browser page that gives
them the chance to donate to three charities and have the donation
matched by Google.
The 47 airports include some, such as McCarran
International in Las Vegas, that already provide free Wi-Fi.
Sponsorships help the airport keep the service free.
Google is also providing free Wi-Fi on Virgin America flights for the same period.
EBay
Inc., the Web auction powerhouse, will provide free Wi-Fi on some Delta
Air Lines Inc. planes during the week of Thanksgiving. Logging on will
take users first to eBay's holiday page, but they will be free to roam
from there.
Since September, Microsoft Corp. has given away Wi-Fi
access at some hotels and airports, encouraging users to make a query
on the company's new search engine, Bing.
On Monday, Yahoo Inc.
said it is giving away Wi-Fi access in New York's Times Square. One
street of the busy area was converted into pedestrian zone with lawn
chairs this spring, giving more of a reason to dawdle and perhaps flip
open a laptop.
Boingo Wireless Inc., which operates for-pay hot
spots in airports and is part of Google's project, said it has been
getting good results with free Wi-Fi campaigns sponsored by hotel
chains. The campaigns typically offer users 15 to 20 minutes of access
after they watch a 30-second video advertisement.